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How to give access to your Google Ads account?

Google Ads access levels: On Google Ads, There are several account levels that allow you to scale the functionality of the platform. Here is an overview: Email access: the user has access to emails related to the account. Reading only: the…

GA4 Glossary of Terms: Everything You Need to Know

With the introduction of the next-generation Google Analytics comes a list of newly added terms. These up to date features of GA4 are dedicated to deeper insights into the data understanding and audience behavior. Coping with the new metrics of GA4 can…