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CPC, CPM, CPL, CPA… With all these digital marketing terms, do you feel lost? Don´t worry. These are actually very simple values to calculate and adjust your Ads campaigns (Facebook, Instagram, Snapchat, Google, etc.) in order to get the best…
In the digital marketing environment we often use terms like SEO, organic results, SEA, paid search, keyword advertising. However, if you are new to this field or operate in a totally different industry it might be difficult to understand the…
Google Ads access levels: On Google Ads, There are several account levels that allow you to scale the functionality of the platform. Here is an overview: Email access: the user has access to emails related to the account. Reading only: the…
A new version of Google’s web analytics technology, called GA4 (Google Analytics 4), was released in 2020. By offering a more sophisticated measurement methodology that concentrates on user activity rather than just sessions, it represents a substantial upgrade over the…
With the introduction of the next-generation Google Analytics comes a list of newly added terms. These up to date features of GA4 are dedicated to deeper insights into the data understanding and audience behavior. Coping with the new metrics of GA4 can…